The social science of Datacenters
Google already has started locking-down android, and, is a few months from completely locking it down. Visit keepandroidopen.org for more information on how it affects you, and, what you can do about it. I will try to make this series easy enough to help you understand why we (as a species) are in this situation now. This post is part 5.
I wish datacenters were thought to us in school. Probably in social science classes. You are able to read this blog post since, this post, is stored on some database on some server (owned by google) on another remote part of this planet. This is the magic of the internet. A layman could easily be humbled here. Not by reading my blog post specifically. And if you are a digital scam victim, that emotion is non-existent now. (But it will come back to you). The significance of these artifacts on earth doesn't get an iota of thought among the average people.
To understand their significance, one must simply look at the plethora of apps on their phone. You will find apps for all niches of urban life (both good/bad). Listing down a few in no particular order:
1. Food delivery apps
2. Weather
3. Mobile banking
4. Matrimony
5. Dating
6. Sex
7. Trekking
9. Renting
10. Education
11. Chatting
12. etc
When an app becomes an internet sensation imagine what would happen to its datacenters. How many such apps do you know? Given that this blog post alludes to a certain company we all can take a good guess what that sensational product might be. Again, let me disclaimer here, that even though I am alluding to very real entity, I would want my readers to generalize, and, not always think of that entity as the entity, but a bunch of human beings influencing other humans for profit. (Be it for others or the self).
Now let's understand the rise of youtube. It started out as a free video streaming platform. It remained that way for many years. It gained popularity, and, its datacenters also grew as consequence. The youtube webservice has its core services exposed over the internet for any developer to access. This had lead to appearance of many alternate mobile viewing clients which streamed youtube. The web-service enablement enabled google to make its mobile app counterpart. Other developers began making alternate clients where people could stream youtube videos. For e.g. NewPipe is one such popular client.
After many years of operating this way, the system resorted to streaming advertisements on its platform. This in itself became publicly annoying. Meanwhile the company rolled out their creator outreach program. The "ads" were central to the effectiveness of this program. Because youtube paid off creators if their venture became successful - i.e many people came to stream videos. Youtube would portion some of the ad revenue to these creators. The creators were getting paid.
But slowly the ads became more frequent and annoying. These clients grew even more popular; not just for the "ad-free" streaming. Some clients allowed for downloading video content. Very soon, youtube allowed for a subscription model for consumers to enjoy ad-free services. And thus, slowly ensued a battle of small-time developers and youtube. A few of these clients allowed for a no-ads experience while not being subscribed. Youtube would change something on its website or service to prevent such clients from working properly, and the developers would always find a way to circumvent those strategies. It was a kind of war.
I suppose the company got fed up with this war. We learn from the previous posts that the "true" purpose of this android lock-down is to protect the consumers from being scammed. What the consumers don't know is that this lock-down allows google to operate the "walled-garden" more effectively. The "lock-down" requires a developer to register; the company can take a decision on allowing a developer onboard the platform. Now if the developer is known to float apps which go directly against a product's terms of service, he/she will not be onboarded. Most apps which fit the category mentioned above will easily be unavailable. It is a corporate win for Google, and the (gullible/vulnerable) consumers.
The important take away here is that to keep a service such as youtube (i.e an online service) "always running", you have to incur massive datacenter operation costs. So where does it make sense to offer service for free? At any point of time? Did the gesture of making it free in the first few years contribute to many good things of today?!
Thankyou for reading.


